You’re not gonna believe how much cash Cole Bennett is raking in these days. We’re talking tens of millions, Cole Bennett net worth of around $39 million smackeroos as of 2024. Where’s all that dough coming from? Turns out music videos are crazy profitable, and Cole’s got his hands in a bunch of other money-making ventures too. We’re talking real estate, cars, even a swanky yacht. Dude’s loaded. But he’s also smart with his investments – stocks, companies, all that. Cole knows how to make that money work for him. With millions of loyal followers, he can promote just about anything. So how’s a guy in his 20s have almost $40 mil already? Read on to find out!
Cole Bennett’s Early Life and Career Beginnings
| Net Worth | $39 Million (INR 325 Cr) |
| Assets | $12 Million |
| Liabilities and Loans | $5 Million |
| Investments | $9 Million |
| Business Income | $6 Million |
| Annual Income | $4 Million |
Cole Bennett was born in 1999 and grew up in the suburbs of Chicago, Illinois. From an early age, Cole was immersed in hip hop culture. In high school, he launched the Lyrical Lemonade blog to promote up-and-coming rappers and producers in Chicago. The blog grew popular and led Cole to start directing music videos for the artists he featured.
Directing Breakthrough
Cole’s big breakthrough came in 2017 when he directed the music video for emerging rapper Lil Pump’s hit “Gucci Gang,” which has over 1 billion views on YouTube. The wild success of “Gucci Gang” put Cole on the map as a sought-after music video director and tastemaker in hip hop.
Rising Star Director
In the following years, Cole worked with some of the biggest names in rap, including Migos, Travis Scott, Post Malone, and Chance the Rapper. Cole’s signature style uses vivid colors, dynamic camera work, and surreal visuals to bring artists’ songs to life. His 2018 video for Juice WRLD’s “Lucid Dreams” has over 1 billion views and helped propel Juice WRLD to stardom.
Making Millions
Today, Cole runs a multimedia company called Lyrical Lemonade, which includes music video production, live events, merchandising, and more. Lyrical Lemonade generates over $15 million in revenue per year, and Cole’s cut is estimated to be around $6 million annually. Not bad for a 25-year-old from the Chicago suburbs. Cole Bennett has become a mogul and tastemaker in hip hop, and his career is still just getting started.
The Rise of Lyrical Lemonade
Cole Bennett founded Lyrical Lemonade in 2013 to promote up-and-coming hip-hop artists by producing music videos for them. Over the years, Lyrical Lemonade has become an influential platform in hip-hop culture and a driving force behind the success of rappers like Lil Pump, Juice WRLD, and Polo G.
Lyrical Lemonade started as a YouTube channel where Bennett posted self-produced music videos for underground rappers. His innovative videos and keen eye for talent propelled many artists to stardom, cementing Lyrical Lemonade as a tastemaker in hip-hop. The channel now has over 7 million subscribers and 10 billion views.
In 2018, Bennett took Lyrical Lemonade to the next level by launching the first Lyrical Lemonade Summer Smash music festival. The festival featured many rappers who got their start on the Lyrical Lemonade YouTube channel. The annual festival has become the premier hip-hop event of the summer, with over 50,000 attendees in 2021.
Lyrical Lemonade’s success has allowed Bennett to invest in other business ventures, including a merchandise line, a record label called Lyrical Lemonade Records, and a creative agency called Visceral Films. Lyrical Lemonade also receives sponsorships from major brands like McDonald’s, Champion, and Raycon.
Bennett’s vision and hustle have built Lyrical Lemonade into a full-fledged hip-hop enterprise and made him an influential figure at only 25 years old. His ability to spot talent and craft visually stunning music videos revolutionized hip-hop promotion and shaped the rise of many of today’s biggest stars. Lyrical Lemonade’s success proves that with determination, creativity, and an ear for good music, big things are possible. Also Read: Parker Schnabel Net Worth.
Cole Bennett’s Successful Music Videos and Brand Collaborations
| Earnings in 2024 | $7 Million |
| Earnings in 2023 | $6 Million |
| Earnings in 2022 | $4 Million |
| Earnings in 2021 | $2 Million |
| Earnings in 2020 | $1 Million |
Cole Bennett is best known as the founder of Lyrical Lemonade, a music video production company. Through Lyrical Lemonade, Cole has collaborated with some of the biggest names in hip hop and rap to create visually stunning music videos that have brought artists into the limelight.
Some of Cole’s most well-known collaborations include:
Lil Yachty’s “1 Night,” which has over 200 million views, helped launch Yachty’s career and introduced his quirky style to a wide audience. Eminem’s “Godzilla” features some of Cole’s most ambitious visuals and cinematography to date. The high-energy video is a perfect match for Eminem’s lightning-fast flow.
Beyond music videos, Cole aims to build Lyrical Lemonade into a multimedia brand. He recently partnered with 7-Eleven on a marketing campaign where customers could appear in a Lyrical Lemonade music video. The contest gained major hype and attention for both brands. Cole ultimately wants to create an entire “cinematic universe” that brings together music, visuals, merchandise, and live events.
Cole’s vision, talent, and hustle have earned him an impressive net worth, especially for someone still in their mid-20s. While his music videos are still the primary source of his wealth, Cole continues to diversify into new ventures. He has invested in several startups, including a sports nutrition company, and has hinted at developing his own clothing line.
With his passion for blending music, visuals and business, Cole Bennett is poised to become a major force in entertainment and culture. His ambitious, innovative approach could reshape how music is marketed and consumed. While his net worth in 2024 exceeds $39 million, Cole’s earning potential in the decades to come is limitless if Lyrical Lemonade continues its meteoric rise. This young mogul’s creative mind and entrepreneurial spirit ensure his influence will shape pop culture for generations.
Cole Bennett Net Worth of $39 Million in 2024
YouTube Raking in Millions
As the founder and CEO of the hip hop music video production company Lyrical Lemonade, Cole Bennett has built an empire on YouTube. His channel now has over 13 million subscribers and 6 billion views, bringing in an estimated $7 million in ad revenue for Cole in 2024 alone. With viral hits like Lil Xan’s “Betrayed” and Juice Wrld’s “Lucid Dreams” under his belt, Cole has established himself as the go-to music video director for up and coming hip hop artists.
Business Ventures and Real Estate
Beyond YouTube, Cole’s entertainment company Lyrical Lemonade has allowed him to dabble in event production, merchandise, and brand partnerships. He has also invested in real estate, owning properties in Los Angeles, Atlanta, and his hometown of Plano, Illinois. His car collection includes both vintage classics as well as modern luxury vehicles from brands like Rolls-Royce, Lamborghini, and Mercedes-Benz. An avid boat enthusiast, Cole also owns a multi-million dollar yacht for taking friends out on Lake Michigan.
Annual Income Over $10 Million
With all of these business ventures and assets combined, Cole Bennett earns well over $10 million annually according to estimates. The bulk of this comes from his YouTube channel and role at Lyrical Lemonade, but he also makes money from sponsorships with brands like Nike, Takis, and Seiko. While still just 24 years old, Cole’s staggering success and net worth prove what can be achieved when you follow your passions. His ability to spot talent and craft visually striking music videos has allowed him to turn his love of hip hop into a multi-million dollar enterprise.
Cole Bennett serves as an inspiration for Generation Z that it’s possible to achieve financial freedom by following your dreams and working hard. His estimated $39 million net worth in 2024 is a testament to the opportunities that await driven young entrepreneurs in today’s digital world. With his star still on the rise, there’s no telling how much higher Cole can climb. Also Read: Rick Ross Net Worth.
Cole Bennett’s Lucrative Sources of Income
| Zodiac Sign | Taurus |
| Favorite Actor | Tom Cruise |
| Favorite Dish | Pizza |
| Favorite Color | Blue |
| Favorite Sport | Basketball |
| Favorite Music Artist | Lady Gaga |
| Favorite Holiday Destination | Japan |
Cole Bennett’s main sources of income are his work as a music video director and YouTuber.
His music video production company, Lyrical Lemonade, brings in over $10 million annually through deals with major record labels and independent artists. As the founder and CEO, Cole earns a sizable portion of the company’s profits.
Cole’s YouTube channel has over 13 million subscribers and generates revenue through ads, sponsorships, and brand deals. According to reports, Cole’s YouTube channel makes between $3 to 5 million each year. Cole also has sponsorship deals with major brands like Nike, Champion, and Beats by Dre that contribute significantly to his annual income.
Outside of his work with Lyrical Lemonade and YouTube, Cole invests in stocks, real estate, and startups. He has invested in several music-related startups and apps, though the details of these deals are not public. Cole also owns residential and commercial real estate properties in Chicago that generate rental income and have increased substantially in value over the years.
Cole’s various income streams have made him a very wealthy man at a young age. Though only 26 years old, his net worth is estimated to be $39 million. He is able to live lavishly, driving luxury sports cars and living in a sprawling mansion. However, Cole has said that money is not what motivates him. He is passionate about giving back and helping up-and-coming artists achieve their dreams, just as he did. Through hard work, talent, and vision, Cole Bennett built an empire and become hip hop’s most influential music video director. His success serves as an inspiration, showing what can be achieved by following your passions.
Cole Bennett’s Assets and Investments
Real Estate Properties
Cole Bennett owns five luxury real estate properties worth over $15 million, including a $3 million mansion in Los Angeles, a $5 million penthouse in Chicago and a $2 million beach house in Miami. His real estate portfolio generates over $1 million in annual rental income, adding to his substantial wealth.
Luxury Vehicle Collection
Bennett has a passion for luxury sports cars. His multi-million dollar vehicle collection includes a $500,000 Lamborghini Aventador, a $300,000 Ferrari 458 Italia and a $200,000 Porsche 911 GT3. His love of fast cars is evident in his music videos featuring many high-performance vehicles. Bennett’s luxury vehicle collection is valued at over $3 million.
Private Jet
To facilitate travel between his homes and for business, Bennett owns a $20 million private jet. His Gulfstream G650ER can seat up to 19 passengers and has a range of over 7,500 nautical miles, allowing him to fly anywhere in the world without stopping. The operating costs of his private jet, including fuel, maintenance, insurance and pilot fees exceed $4 million per year, highlighting Bennett’s immense wealth.
Investment Portfolio
Outside of his work as a music video director, Bennett has built up a $11 million investment portfolio. He has invested in seven publicly traded companies, mainly in the technology sector. Bennett’s investment portfolio generates an average return of 12% annually, adding over $1 million to his net worth each year through capital gains and dividends. Bennett’s savvy approach to investing his wealth has allowed him to build a second income stream and ensure financial security for the future.
In just a few short years, Bennett has amassed an impressive collection of assets and investments. His real estate, vehicle collection, private jet and investment portfolio are valued at over $50 million, accounting for the majority of his staggering $39 million net worth. Bennett’s entrepreneurial spirit and ability to turn his passion for music videos into a multi-million dollar business have allowed him to achieve financial freedom at a young age. Also Read: Kelly Reilly Net Worth.
Cole Bennett’s Luxurious Lifestyle and Personal Preferences
A Lavish Home
Cole Bennett lives in a sprawling 8,000 square foot mansion in Los Angeles that cost him $12 million. The modern home has 6 bedrooms and 8 bathrooms, with an open concept living area, media room, and gourmet kitchen. Floor to ceiling windows provide panoramic views of the city skyline. Outside, the property features a huge swimming pool, hot tub, and cabana.
Fast Cars
Cole has an affinity for expensive sports cars. His collection includes a Lamborghini Urus, Ferrari 488, and McLaren 720S, with a combined worth of over $1.5 million. He’s frequently spotted driving around LA in one of these flashy vehicles. For longer road trips, Cole prefers the comfort of his Mercedes-Benz G-Wagon.
Fashion and Style
Cole Bennett has a very distinct sense of style that reflects his fun and eccentric personality. He favors bright colors, patterns, and streetwear brands like BAPE, Off-White, and Supreme. Cole can often be seen wearing hoodies, graphic tees, joggers, and flashy sneakers. He also has multiple face tattoos, including a smiley face and playboy bunny.
Hobbies and Interests
Outside of work, Cole enjoys traveling, attending music festivals, and following sports. He’s a huge basketball fan and can often be spotted courtside at LA Lakers games. Cole also collects rare sneakers, with over 200 pairs in his closet worth more than $500,000. An avid boater, Cole frequently takes his yacht out on the Pacific Ocean to unwind. He also enjoys nightlife, hosting lavish parties at clubs and lounges around LA with famous guests.
Cole Bennett lives an extravagant lifestyle afforded by his staggering success and wealth at a young age. While his tastes tend to be over the top, his kindhearted and generous spirit shine through in his interactions with friends, family, and fans. His positivity and ambition continue to inspire people around the world.
Does Cole Bennett have a degree?
You might be surprised to learn that Cole Bennett does not actually have a college degree. Although he began studying Digital Cinema at DePaul University in Chicago, Illinois, Bennett dropped out during his sophomore year to pursue a full-time career directing music videos.
Since leaving school, Bennett’s natural talent and work ethic have propelled him to become one of the most in-demand music video directors of his generation. At just 24 years old, Bennett’s self-made empire—which includes his media company Lyrical Lemonade, as well as lucrative brand deals and sponsorships—has afforded him an extravagant lifestyle and an estimated net worth of $39 million.
While a college education provides many benefits, Bennett’s story shows that success is still possible without one. His meteoric rise to prominence in the music industry proves that practical experience and an entrepreneurial spirit can be just as valuable as what you might learn in a classroom.
Rather than following a traditional career path after high school, Bennett forged his own way by combining his interests in filmmaking, music, and business. His risk has paid off in spades. Although Bennett’s decision to leave college early was unconventional, his natural talent, work ethic, and willingness to take risks have allowed him to flourish.
Bennett’s staggering success at such a young age serves as an inspiration. His story demonstrates that you don’t necessarily need a degree to achieve your dreams. With enough passion, dedication, and perseverance, anyone has the potential to become the next Cole Bennett. While a college education is ideal for many, Bennett is a prime example that an entrepreneurial spirit and practical experience can take you just as far, if not further. His meteoric rise to the top is a testament to following your dreams and never giving up.
What music videos has Cole Bennett done?
As one of hip hop’s most sought-after music video directors, Cole Bennett has worked with some of the biggest names in the industry. Early in his career, Cole directed the music video for Juice WRLD’s breakout hit “All Girls are the Same” in 2018. The video currently has over 300 million views on YouTube and helped launch Juice WRLD’s career.
Cole also frequently collaborates with rappers like Lil Yachty, YoungBoy Never Broke Again, and Polo G. In 2021, he directed the music video for Lil Yachty’s “Yae Energy.” The following year, he shot YoungBoy Never Broke Again’s “AI Nash.” Both of those videos have racked up tens of millions of views.
One of Cole’s most well-known videos is Polo G’s “Pop Out” featuring Lil Tjay, which has over 200 million views. Cole’s innovative visuals and cinematic style were instrumental in helping the song become a hit. His masterful use of visual effects, transitions, and set designs give his music videos a distinctly modern feel that resonates with younger audiences.
In addition to individual music videos, Cole has also directed mini-movies and short films to promote hip hop albums and mixtapes. In 2020, he created a 10-minute short film called The Truth to promote Polo G’s album “The Goat.” The short film has over 50 million views and gave viewers a glimpse into Polo G’s backstory and rise to fame.
Cole’s ambitious, cutting-edge visuals have made him an integral part of hip hop’s new wave. He’s helped launch and sustain the careers of some of the biggest up-and-coming artists. And with over 10 billion views across his music videos, Cole has become a tastemaker who shapes hip hop culture. His influence on the genre will only continue to grow in the coming years.
FAQs on Cole Bennett Net Worth
Wondering how Cole Bennett built his staggering $39 million net worth? Here are some frequently asked questions about his income, assets, and business ventures.
How did Cole Bennett make his fortune? Cole’s primary source of income comes from his work as a music video director and founder of Lyrical Lemonade, a media company focused on hip hop. His YouTube channel has over 6 million subscribers, and his videos often get hundreds of millions of views, earning him around $7 million per year in ad revenue. Cole also has sponsorship deals with brands like Nike, helping boost his annual income to well over $10 million.
What assets does Cole Bennett own? Cole has amassed an impressive portfolio of assets, including five luxury properties in Los Angeles worth over $10 million combined. He also owns a $2 million yacht and has a car collection including a Lamborghini Urus, Mercedes G-Wagon, and Tesla Model X. Cole’s lavish lifestyle is a testament to his enormous success and wealth at such a young age.
How did Cole Bennett get his start? Cole began making music videos as a teenager in his hometown of Plano, Illinois. He dropped out of college to focus on building his media company, Lyrical Lemonade. Cole promoted up-and-coming hip hop artists on his YouTube channel, helping launch the careers of stars like Juice WRLD, Lil Skies, and Smokepurpp. His innovative videos and ability to spot talent led to major success, turning his passion project into a multi-million dollar enterprise.
Cole Bennett’s story is truly inspiring. Through hard work, vision, and an ear for talent, he built an empire and amassed a fortune before turning 25. Cole’s meteoric rise to fame and fortune shows what one can achieve by following their dreams and never giving up. His staggering success serves as an inspiration and reminder that opportunity is out there for those willing to take a chance on themselves.
Conclusion
You heard it here first, folks. At just 29 years old, Cole Bennett has already amassed an impressive $39 million net worth. We took you through the details of how he built his fortune through his music video production company Lyrical Lemonade and smart investments. With his talent, business savvy and young age, there’s no limit to how massive Cole Bennett’s net worth could get in the future. Wherever his career takes him next, one thing’s for sure – this creative genius will continue to find ways to build his empire and fortune. We’ll definitely be keeping an eye on him!
