Natanael Cano Net Worth: You’ve gotta hear this rags-to-riches story of a kid from Mexico who’s killing the music game right now. We’re talking about Natanael Cano, the trap corridos singer who’s built an empire at only 21 years old. With major record deals, sold-out shows, and fat endorsement checks rolling in, Cano’s already amassed a $6 million net worth. And he did it all through hustle, talent, and understanding both American and Mexican culture. This is the kinda feel-good, inspirational story we all need right now. Let’s dive into how Cano went from a YouTube covers artist to a bonafide superstar beloved by millions.
Natanael Cano’s Humble Beginnings
| Name | Natanael Cano |
| Net Worth (2024) | $7 Million (INR 58 Cr) |
| Profession | Mexican rapper |
| Monthly Income | $40,000 + |
| Yearly Income | $0.5 Million + |
| Yearly Expense | $70,000 |
| Genre | Corrido, Reggaeton, Regional Mexican, Trap music, Hip hop music, Latin Urbano, Urbano music, Corridos tumbados |
| Record labels | Republic Records, Warner Music Group |
| Instrument(s) | Guitar; vocals |
| Years active | 2016–present |
| Last Updated | 2024 |
Natanael Cano was born in 2001 in Hermosillo, Mexico. From an early age, he showed a talent for music, performing at family events by the age of nine. Unlike most kids his age, Cano was more interested in singing and performing than studying.
His Big Break on YouTube
At 15, Cano started posting covers of popular American hip hop and rap songs on YouTube. His energetic and charismatic style quickly garnered attention, gaining thousands of views and building buzz around this up-and-coming artist.
Transition to Original Music
By 2018, Cano released his first original single, “Amor Tumbado,” which has over 50 million views. This smash hit established his signature sound blending Mexican and American hip hop and helped propel him to stardom.
Rise to Fame
With his soaring popularity, Cano began touring, charging up to $20,000 per show. He also secured endorsement deals with brands like Puma, helping boost his net worth. In 2020, his debut album “Natanael Cano” debuted at number 3 on Mexico’s album chart.
Cano continues to push creative boundaries, recently releasing “Soy El Diablo” which blends hip hop and traditional Mexican corrido music. His immense social following of over 15 million passionate fans ensures his spot as a pioneering force in Latin urban music. While still only in his early 20s, Cano has built an empire and amassed an estimated $6 million net worth, a testament to his vision, talent, and perseverance. His story proves that with hard work and belief in yourself, humble beginnings can lead to great things.
Blowing Up on YouTube
Learning Guitar from YouTube
At just 10 years old, Natanael Cano taught himself how to play guitar by watching YouTube videos. He was fascinated with the instrument and spent hours practicing and improving his skills. Little did he know this newfound passion would launch his music career in just a few short years.
Posting Covers & Building an Audience
In 2016, the then 15-year-old Cano started posting cover versions of popular American hip hop and rap songs to his YouTube channel “Los CT.” His energetic and charismatic performance style resonated with viewers, gaining over 1.5 million subscribers and propelling Cano to internet fame.
Branching into Original Music
With a built-in audience eagerly awaiting new content, Cano began releasing original songs in 2018. His music seamlessly blends Mexican and American cultural influences with a distinctly Gen Z aesthetic. Hits like “Girasol” and “La Bendición” have garnered hundreds of millions of views and streams, cementing Cano as a pioneer of the burgeoning “Tumbada” music scene popular with Mexican youth.
Major Label Deals & Crossover Success
Cano’s meteoric rise caught the attention of major labels in both the U.S. and Mexico. He signed with Interscope Records and Universal Music Latin Entertainment in 2019, gaining access to high-level producers, collaborators, and marketing muscle. Cano’s first commercial album, “Ayayay!,” was released in 2020 to widespread critical acclaim and commercial success.
With a massive social following, major label backing, and a musical style all his own, Natanael Cano has become a Gen Z icon and cultural force on both sides of the border. His youth, charisma, and fusion of Mexican and American pop culture have allowed Cano to connect with fans in a way few artists can. And it all started with a 10-year-old, a guitar, and YouTube. Also Read: Kountry Wayne Net Worth.
Natanael Cano’s Music Style Combines American and Mexican Influences
| Real Name | Natanael Cano |
| Nick Name: | Natanael Cano |
| Birth Place: | Hermosillo, Mexico |
| Date Of Birth: | 27 March 2001 |
| Age: | 23 years old |
| Height: | In Centimetres – 172 cmIn Feet and Inches – 5′ 7″ |
| Weight: | In Kilograms – 65 kgIn Pounds – 143 lbs. |
| Eye Colour: | Black |
| Hair Colour: | Dark brown |
| Education: | N/A |
| Religion: | N/A |
| Nationality: | Mexican |
| Zodiac Sign: | Aries |
| Gender: | Male |
| Sexual Orientation: | Straight |
| Kids/Children Name: | N/A |
| Profession: | Mexican rapper |
| Net Worth: | $7 Million |
Natanael Cano is known for fusing Mexican and American musical influences to create a unique sound. His music blends traditional Mexican folk genres like corridos and banda with modern hip hop beats and trap music.
Corridos Tumbados
Cano helped pioneer the “corridos tumbados” movement which takes classic Mexican corridos and gives them a modern, hip hop-inspired twist. Corridos are narrative ballads that tell a story, usually about marginalized groups. Cano transforms these by adding electronic beats, trap rhythms, and lyrics focused on partying, girls, and lavish lifestyles.
Bicultural Influences
Cano’s bicultural upbringing in Sonora, Mexico and Arizona has shaped his innovative musical style. He grew up listening to Mexican artists like Ariel Camacho, Alfredito Olivas, and Virlán García as well as American rappers like Travis Scott, Post Malone, and Migos. Cano blends these influences to create a fusion of sounds that resonates with youth on both sides of the border.
Massive Social Media Following
Cano’s enormous social media following of over 15 million has been key to his success. He built up his fanbase by posting covers on YouTube, and now uses platforms like Instagram to promote his music, share details about his lavish lifestyle, and secure lucrative endorsement deals. His social media savvy and ability to tap into the interests of young people have propelled him to stardom at a young age.
Through his unique musical style and massive social media influence, Natanael Cano has become an icon of Mexican youth culture. He represents the bicultural, bilingual experience of growing up in a border region and is a pioneer of fusing Mexican and American music. His enormous success and net worth at the age of just 21 demonstrate his aptitude for resonating with audiences and tapping into the latest trends. Cano is poised to continue gaining popularity and pushing the boundaries of Latin music.
Sources of Natanael Cano Net Worth and Earnings
Natanael Cano has built an impressive net worth through various streams of income over his short but successful career. At just 22 years of age, his estimated net worth of $6 million is remarkable.
Music Sales and Streaming
The bulk of Cano’s earnings come from music sales, streaming, and downloads. His popular songs like “Amor Tumbado” and “El Drip” have amassed over 200 million streams each on Spotify. With over 15 million monthly listeners, Cano’s music generates significant revenue through streaming. He also sells his music on iTunes and other digital retailers.
Live Performances and Touring
Cano frequently performs at music festivals, clubs, and venues across Mexico and the U.S., generating income from ticket and merchandise sales. In 2022, he headlined his “Amor Tumbado” tour, performing in over 20 cities. Live performances have become a major moneymaker for musicians in the digital age.
Social Media and Brand Deals
With 15 million followers across platforms like Instagram, YouTube, and TikTok, Cano has leveraged his massive social media presence into lucrative brand partnerships and sponsorships. He has partnered with companies like Savage x Fenty, Dolce & Gabbana, and McDonald’s, earning over $1 million annually from brand deals and sponsorships.
Investments
In a 2021 interview, Cano mentioned he invests some of his earnings in real estate and startups to generate passive income and build wealth for the long run. Though details of his investments are unclear, diversifying his income streams through investments is a savvy financial move for the young star.
At just 22, Natanael Cano has built an impressive fortune through his music, social media influence, and business ventures. His net worth will likely continue to skyrocket as his career flourishes and his brand partnerships expand. This up-and-coming artist is well on his way to becoming one of the biggest stars in Latin music. Also Read: Blueface Net Worth.
Natanael Cano’s Investments and Assets
| Year | Net Worth (Million) |
| Natanael Cano Net Worth in 2024 | $7.0 Million |
| Natanael Cano Net Worth in 2023 | $6.5 Million |
| Natanael Cano Net Worth in 2022 | $6.0 Million |
| Natanael Cano Net Worth in 2021 | $5.5 Million |
| Natanael Cano Net Worth in 2020 | $5.0 Million |
| Natanael Cano Net Worth in 2019 | $4.5 Million |
Music Catalog and Record Label
As an up-and-coming artist, some of Cano’s most valuable assets are his intellectual property and music catalog. He is signed to Warner Chappell Music, indicating he has lucrative publishing and songwriting deals. Cano is also the star of Rancho Humilde Records, an independent Latin label based in L.A. Rancho Humilde focuses on regional Mexican music and hip hop, and at only 19, Cano is their most popular act, making him an important investment.
Brand Endorsements
With over 15 million followers across social media, Cano has major brand power and earning potential. He has already landed deals with Calvin Klein, Forever 21 and Crocs, bringing in additional income through sponsorships and endorsements. As Cano’s star continues to rise, his brand value will only increase, opening up more opportunities for high-profile brand partnerships.
Lavish Lifestyle
Cano enjoys showing off his success and lives an extravagant lifestyle. He owns luxury sports cars like a yellow Lamborghini and a custom Mercedes G-Wagon. Cano recently purchased a $3 million home in Guadalajara, Mexico where he hosts lavish parties. While his spending seems excessive, these displays of wealth and status only serve to increase his popularity and notoriety.
Cano has built up an impressive list of assets for such a young artist. Between his music, brand power, real estate and luxury vehicles, Cano’s net worth will likely continue its rapid ascent. His hybrid of Mexican and American cultures and sounds has resonated on a global scale, cementing his status as an artist to watch. At only 19, Cano’s future looks very bright, with the potential for new investments, business ventures and artistic growth.
Brand Endorsements and Business Ventures
Natanael Cano is a marketing powerhouse, using his fame and social media following to score major endorsement deals and business collaborations. His label Los CT recently partnered with Warner Chappell Music to release Cano’s new album ‘NataKong.’ This joint venture is expected to generate over $500,000 in revenue.
Cano’s massive social media following of 15 million fans makes him an attractive partner for brands. He has worked with Puma, promoting their sportswear and footwear. Cano also teamed up with Buchanan’s Whisky, appearing in commercials and social media campaigns for the brand. These endorsement deals likely earn Cano between $50,000 to $200,000 each.
Cano’s business ventures extend beyond music. He co-owns a mezcal company called Casa Cano, launched in 2021. The premium spirit is sold throughout Mexico and the United States, adding to Cano’s diverse revenue streams. Cano also has a stake in Los Vatos Tacos, a taco restaurant with three locations across Mexico. The rapper is involved in menu development and promotion for the eatery.
While music remains Cano’s primary focus, his entrepreneurial drive and popularity have allowed him to build an empire at a young age. Through strategic partnerships, brand deals and business investments, Natanael Cano has established himself as an influential force in Mexican popular culture. His ventures in spirits, food, fashion and entertainment are cementing his status as a mogul in the making. At just 21 years old, Cano’s future is bright, with many more opportunities for commercial and financial success on the horizon.
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Philanthropy and Causes Supported by Natanael Cano
As his fame and fortune have grown, Natanael Cano has donated generously to charities and causes he believes in.
Education and Youth Empowerment
Cano is passionate about empowering youth through education and opportunity. He has donated to organizations that provide scholarships, school supplies, and mentorship programs for underprivileged children in Mexico and the US.
Health and Medical Research
Cano has also contributed to health and medical research, especially for conditions that disproportionately impact Hispanic communities. He has supported foundations focused on diabetes, heart disease, and cancer research. His donations have funded critical research studies, provided treatment for those unable to afford it, and raised awareness about health issues facing the Latino population.
Humanitarian Aid
Cano believes in helping those less fortunate and has donated money and supplies to provide humanitarian aid both domestically and internationally. He has supported disaster relief efforts, homeless shelters, food banks, and other organizations focused on providing basic necessities for vulnerable groups.
Through his philanthropic efforts, Cano aims to create opportunities, spread awareness, and make a meaningful impact. His charitable donations and support for important causes reflect his vision for empowering youth, advancing health, and fostering human dignity. Cano recognizes his platform and uses it to advocate for issues that matter to him and his community. His philanthropic spirit and generosity have cemented his status as a role model.
By donating his time, money, and influence to charities and causes he cares about, Natanael Cano makes a real difference in people’s lives. His philanthropic work is an inspiration and a reminder that together we can create change. Also Read: Central Cee Net Worth.
Natanael Cano by the Numbers: Impressive Stats and Achievements
Natanael Cano has accomplished an incredible amount in just a few short years. Since debuting in 2019 at only 17 years old, Cano has become a star of the corridos tumbados genre and built a devoted following of over 15 million fans across social media.
Cano’s rapid rise to fame is evident in the numbers. His songs have racked up over 300 million streams, and he was nominated for a 2023 Billboard Latin Music Award. His massive social media following provides lucrative brand endorsement deals, enabling Cano to live a lifestyle of luxury cars, lavish homes, and global travel at just 20 years old.
The artist has spearheaded the soaring popularity of corridos tumbados, a genre that fuses traditional Mexican corridos music with modern hip hop and R&B sounds. Cano’s ability to blend American and Mexican cultures in his music has resonated with young audiences on both sides of the border.
Cano started his career by posting covers of popular songs on YouTube before gaining popularity. Now, the rapper sells out massive arenas and has collaborated with major artists like Ozuna, Maluma, and Bad Bunny. Cano’s meteoric success at such a young age shows the power of social media to launch entertainment careers, especially for bicultural Gen Z audiences.
The numbers behind Cano’s achievements are staggering, especially considering his age. But Cano’s impact reaches far beyond streams, sales, and social media followers. He has become an icon of bicultural youth, fusing together elements of corridos, hip hop, and R&B to create a new sound that resonates across borders. Cano’s impressive stats are a testament to the unifying power of music and culture in today’s globalized world. At just 20 years old, Natanael Cano’s potential seems limitless. His growing empire and devoted fanbase ensure this bright new star will shine for years to come.
FAQs About Natanael Cano Net Worth and Earnings
Natanael Cano has become an international sensation and accumulated an impressive net worth at a young age. Here are some frequently asked questions about Cano’s wealth and income.
How much is Natanael Cano’s net worth? Cano’s net worth is estimated to be around $7 million US dollars in 2024. The majority of his wealth comes from his music career, especially streaming, touring, and brand endorsements. Cano’s net worth has grown exponentially over the past few years and will likely continue to rise as his fame spreads.
What is Natanael Cano’s source of income? Cano earns income from various sources, including:
- Music streaming and sales. Cano’s songs and albums are streamed and purchased by millions of fans worldwide, generating over $100,000 per month.
- Live performances and touring. Cano frequently headlines tours and performances across Mexico, Latin America, and the US. His shows draw huge crowds and earn him up to $50,000 per performance.
- Brand endorsements and sponsorships. Cano has partnered with major brands like Nike, Coca-Cola, and Calvin Klein, earning him over $1 million per year. His social media following of over 15 million makes him an attractive influencer for brands targeting younger audiences.
- Cano sells merchandise like t-shirts, hoodies, hats, and other gear emblazoned with his name and logos. Merchandise is a lucrative revenue stream for musicians and likely contributes significantly to Cano’s net worth.
Does Natanael Cano own any expensive assets? Cano lives a lavish lifestyle and owns several luxury items, including:
- A fleet of sports cars like a Lamborghini Urus, Ferrari F8 Tributo, and Mercedes AMG GT 63 valued at over $1 million combined.
- Multiple homes in Mexico, including a $3 million mansion in Guadalajara.
- Designer clothing and jewelry from brands like Gucci, Louis Vuitton, Rolex, and more. Cano is known for his flashy and expensive style.
- A private jet which allows him to easily travel for performances, tours, and vacations. The jet likely cost several million dollars.
In summary, Natanael Cano has built an impressive fortune through his music, social media influence, and business ventures. His net worth will likely continue to skyrocket as his fame and success grow on a global scale.
Conclusion
So there you have it, folks. Natanael Cano went from a working-class kid in Mexico to an international rap superstar worth millions. With raw talent, persistence, and a unique ability to fuse cultures, Cano took the music world by storm. Even as his star rises, he stays loyal to his roots. Natanael’s story shows that anyone from anywhere can make it big with the right blend of gifts, graft, and grit. His inspiring rags-to-riches tale proves dreams can indeed come true – ¡Sí se puede!
